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In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot). The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October.

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Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits. Seven of the top ten websites saw month-on-month growth, and People recorded the highest jump among these, up 14%, followed by MSN (up 8% to 148.7 million visits) and Yahoo Finance (up 4% to 133.2 million). Among the top ten US news sites, only celebrity news site People saw year-on-year growth in December, up 5% to 151.9 million visits. Visits to the Arena Group site were up 184% year on year and 130% month on month to 19.5 million in December, according to the latest Similarweb data. Men’s lifestyle magazine Men’s Journal recorded the highest year-on-year and month-on-month growth among the top 50 news websites in the US in December. Press Gazette’s monthly Gangs Of Oslo 2023 Series On Netflix ranking of the top 50 news websites in the US, using Similarweb data.

The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits. The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.

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The Gateway Pundit and another site supportive of Donald Trump, Breitbart, were also among the fastest growers year-on-year, up 54% and 26% respectively. The biggest year-on-year decline in the top ten was seen at aggregator MSN (196.4 million, down 8%) and USA Today (also down 8%). The shallowest fall in the top ten was seen at People magazine (150.6 million), which nonetheless lost 5% of its traffic.

• The US Sun has been affected by Google’s algorithm changes and reduced the size of its newsroom in September to target fewer key content areas.
• The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%).
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The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.

Google News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%. Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February. Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%). The Atlantic saw a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen. Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.